Marketing profitability analysis : an annotated bibliography /

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Bibliographic Details
Author / Creator:Jackson, Donald W., 1944-
Imprint:Chicago : American Marketing Association, c1977.
Description:x, 129 p. ; 23 cm.
Language:English
Series:American Marketing Association bibliography series ; 30
Bibliography series (American Marketing Association) no. 30.
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/206326
Hidden Bibliographic Details
Other authors / contributors:Ostrom, Lonnie L., 1941- joint author.
Smith, Charles H., 1935-
ISBN:0877571023
Notes:Includes index.
Description
Item Description:Includes index.
Physical Description:x, 129 p. ; 23 cm.
ISBN:0877571023