Marketing profitability analysis : an annotated bibliography /
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| Author / Creator: | Jackson, Donald W., 1944- |
|---|---|
| Imprint: | Chicago : American Marketing Association, c1977. |
| Description: | x, 129 p. ; 23 cm. |
| Language: | English |
| Series: | American Marketing Association bibliography series ; 30 Bibliography series (American Marketing Association) no. 30. |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/206326 |
MARC
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| 245 | 1 | 0 | |a Marketing profitability analysis : |b an annotated bibliography / |c compiled by Donald W. Jackson, Jr., Lonnie L. Otrom, Charles H. Smith. |
| 260 | 0 | |a Chicago : |b American Marketing Association, |c c1977. | |
| 300 | |a x, 129 p. ; |c 23 cm. | ||
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| 490 | 1 | |a American Marketing Association bibliography series ; 30 | |
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| 650 | 0 | |a Marketing |x Costs |x Bibliography. | |
| 650 | 0 | |a Profit |x Bibliography. | |
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