Kwalitatief media-onderzoek. Verkenningen naar de relatie tussen gedrukte massamedia en publiek en de betekenis daarvan voor de reclame.
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| Author / Creator: | Scheers, M. C. |
|---|---|
| Imprint: | [Rotterdam] Universitaire Pers, 1968. |
| Description: | vi, 151 p. 21 cm. |
| Language: | Dutch |
| Series: | NIVE publikatie nr. 476 Nederlands Instituut voor Efficiency. Publikatie. nr. 476. |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2144074 |
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