Meeting of the minds : creating the market-based enterprise /

Meeting of the minds : creating the market-based enterprise /

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Bibliographic Details
Author / Creator:	Barabba, Vincent P., 1934-
Imprint:	Boston, Mass. : Harvard Business School Press, c1995.
Description:	xv, 247 p. : ill. ; 24 cm.
Language:	English
Subject:	Marketing research. Marketing -- Decision making. New products. Consumer satisfaction. Consumer satisfaction. Marketing -- Decision making. Marketing research. New products.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/2349584

Hidden Bibliographic Details
ISBN:	0875845770
Notes:	Includes bibliographical references and index.

Regenstein, Bookstacks

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Call Number:	HF5415.2.B3330 1995
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