Marketing plans : how to prepare them, how to use them /

Marketing plans : how to prepare them, how to use them /

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Bibliographic Details
Author / Creator:	McDonald, Malcolm.
Edition:	3rd ed.
Imprint:	Oxford ; Boston : Butterworth-Heinemann, 1995.
Description:	xiii, 485 p. : ill. ; 25 cm.
Language:	English
Series:	The marketing series. Professional development Marketing series (London, England). Professional development.
Subject:	Marketing -- Management. Marketing -- Planning. Marketing -- Management. Marketing -- Planning.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/2412083

Hidden Bibliographic Details
Other authors / contributors:	Institute of Marketing. CAM Foundation.
ISBN:	075062213X
Notes:	"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." Includes index. committed to retain 20170930 20421213 HathiTrust

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Call Number:	HF5415.13.M3691830 1995
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