Marketing plans : how to prepare them, how to use them /

Marketing plans : how to prepare them, how to use them /

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Bibliographic Details
Author / Creator:	McDonald, Malcolm.
Edition:	3rd ed.
Imprint:	Oxford ; Boston : Butterworth-Heinemann, 1995.
Description:	xiii, 485 p. : ill. ; 25 cm.
Language:	English
Series:	The marketing series. Professional development Marketing series (London, England). Professional development.
Subject:	Marketing -- Management. Marketing -- Planning. Marketing -- Management. Marketing -- Planning.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/2412083

Hidden Bibliographic Details
Other authors / contributors:	Institute of Marketing. CAM Foundation.
ISBN:	075062213X
Notes:	"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." Includes index. committed to retain 20170930 20421213 HathiTrust

Description
Summary:	This guide enables managers and business executives to prepare and use a marketing plan. Marketers, executives and students studying for CIM and CAM examinations will find the applications of basic marketing principles to sound business practice useful. An LPBB edition is available.
Item Description:	"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." Includes index.
Physical Description:	xiii, 485 p. : ill. ; 25 cm.
ISBN:	075062213X