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960227s1996 mau b 001 0 eng u |
| 010 |
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| 020 |
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|a 1557865531 (PB)
|
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|a (ICU)BID21627156
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| 040 |
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|a DLC
|c DLC
|d OrLoB-B
|d OCoLC
|
| 041 |
0 |
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|a eng
|
| 050 |
0 |
0 |
|a HF5415.32
|b .W66 1996
|
| 082 |
0 |
0 |
|a 658.8/12
|2 20
|
| 100 |
1 |
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|a Woodruff, Robert B.
|0 http://id.loc.gov/authorities/names/n80051352
|1 http://viaf.org/viaf/192014676
|
| 245 |
1 |
0 |
|a Know your customer :
|b new approaches to customer value and satisfaction /
|c Bob Woodruff, Sarah Gardial.
|
| 260 |
|
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|a Cambridge, Mass. :
|b Blackwell Business,
|c 1996.
|
| 263 |
|
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|a 9601
|
| 300 |
|
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|a xvii, 338 p.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
0 |
|g 1.
|t Achieving a Competitive Advantage Through Customer Value Delivery Strategies --
|g 2.
|t Customer Value in Market Opportunity Analysis Processes --
|g 3.
|t A New Perspective on Customer Value --
|g 4.
|t Linking Customer Value to Customer Satisfaction --
|g 5.
|t Know Your Customer Through Customer Value Determination --
|g 6.
|t How Customer Value Determination Improves Business Decisions --
|g 7.
|t Measuring Customer Value --
|g 8.
|t Analyzing Customer Value Data --
|g 9.
|t Measuring Customer Satisfaction --
|g 10.
|t Analyzing Customer Satisfaction Data --
|g 11.
|t Predicting Customer Value Change --
|t Appendix I: The Coding Process --
|t Appendix II: Identifying Strategically Important Customer Value Dimensions --
|t Appendix III: Customer Value Change Forecasting Techniques.
|
| 650 |
|
0 |
|a Consumers' preferences.
|0 http://id.loc.gov/authorities/subjects/sh85031496
|
| 650 |
|
0 |
|a Consumer satisfaction.
|0 http://id.loc.gov/authorities/subjects/sh85031490
|
| 650 |
|
0 |
|a Quality of products.
|0 http://id.loc.gov/authorities/subjects/sh85109446
|
| 650 |
|
0 |
|a Marketing
|x Management.
|0 http://id.loc.gov/authorities/subjects/sh85081339
|
| 650 |
|
7 |
|a Consumer satisfaction.
|2 fast
|0 http://id.worldcat.org/fast/fst00876403
|
| 650 |
|
7 |
|a Consumers' preferences.
|2 fast
|0 http://id.worldcat.org/fast/fst00876441
|
| 650 |
|
7 |
|a Marketing
|x Management.
|2 fast
|0 http://id.worldcat.org/fast/fst01010209
|
| 650 |
|
7 |
|a Quality of products.
|2 fast
|0 http://id.worldcat.org/fast/fst01085038
|
| 700 |
1 |
|
|a Gardial, Sarah,
|d 1957-
|0 http://id.loc.gov/authorities/names/n95106477
|1 http://viaf.org/viaf/271237876
|
| 035 |
|
|
|a (OCoLC)33668058
|
| 901 |
|
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|
| 903 |
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|a HeVa
|
| 929 |
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| 928 |
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|
|t Library of Congress classification
|a HF5415.32.W660 1996
|l JRL
|c JRL-Gen
|i 2974414
|
| 927 |
|
|
|t Library of Congress classification
|a HF5415.32.W660 1996
|l JRL
|c JRL-Gen
|b 44138007
|i 4575910
|
