The new maximarketing /

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Bibliographic Details
Author / Creator:Rapp, Stan.
Imprint:New York : McGraw-Hill, c1996.
Description:xx, 330 p.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/2443352
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Other authors / contributors:Collins, Thomas L.
ISBN:007052033X
Notes:Includes index.