Consumer behavior : basic findings and management implications /

Consumer behavior : basic findings and management implications /

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Bibliographic Details
Author / Creator:	Zaltman, Gerald
Imprint:	New York : Wiley, c1979.
Description:	xiv, 567 p. : ill. ; 24 cm.
Language:	English
Series:	Theories in marketing series
Subject:	Consumers Consumer behavior. Motivation research (Marketing)
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/259001

Hidden Bibliographic Details
Other authors / contributors:	Wallendorf, Melanie joint author.
ISBN:	0471981265
Notes:	Includes bibliographical references and index.

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