Predatory marketing : what everyone in business needs to know to win today's consumer /

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Bibliographic Details
Author / Creator:Beemer, C. Britt.
Edition:1st ed.
Imprint:New York : William Morrow, c1997.
Description:xvi, 288 p. ; 25 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/2601246
Hidden Bibliographic Details
Varying Form of Title:What everyone in business needs to know to win today's consumer
Other authors / contributors:Shook, Robert L., 1938-
ISBN:0688148360
Notes:Includes bibliographical references (p. [278]-281) and index.