Cases in advertising and promotion management /

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Bibliographic Details
Author / Creator:	Quelch, John A.
Edition:	4th ed.
Imprint:	Burr Ridge, Ill. : Irwin, c1994.
Description:	xiii, 746 p. : ill. ; 24 cm.
Language:	English
Subject:	Advertising -- Case studies. Sales promotion -- Case studies. Advertising. Sales promotion. Case studies.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/2629197

Hidden Bibliographic Details
Other authors / contributors:	Farris, Paul.
ISBN:	0256122725
Notes:	Includes bibliographical references and index.

Regenstein, Bookstacks

Holdings details from Regenstein, Bookstacks
Call Number:	HF5823. Q44 1994
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