Cases in advertising and promotion management /

Cases in advertising and promotion management /

Saved in:

Bibliographic Details
Author / Creator:	Quelch, John A.
Edition:	4th ed.
Imprint:	Burr Ridge, Ill. : Irwin, c1994.
Description:	xiii, 746 p. : ill. ; 24 cm.
Language:	English
Subject:	Advertising -- Case studies. Sales promotion -- Case studies. Advertising. Sales promotion. Case studies.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/2629197

Hidden Bibliographic Details
Other authors / contributors:	Farris, Paul.
ISBN:	0256122725
Notes:	Includes bibliographical references and index.

Similar Items

When ads work : new proof that advertising triggers sales /
by: Jones, John Philip
Published: (1995)

When ads work : new proof that advertising triggers sales /
by: Jones, John Philip
Published: (2007)

When ads work : new proof that advertising triggers sales /
by: Jones, John Philip
Published: (2007)

Advertising & promotion management : a manager's guide to theory & practice /
by: Farris, Paul
Published: (1983)

Advertising management
by: Wedding, C. Nugent, 1912-
Published: (1962)

The advertising and promotion challenge : vaguely right or precisely wrong? /
by: Lodish, Leonard M.
Published: (1986)

Beyond MaxiMarketing : the new power of caring and daring /
by: Rapp, Stan
Published: (1994)

Successful promotions build successful brands /
by: Choudhury, Pran K.
Published: (2006)

Case histories of successful advertising: problems, solutions, results,
Published: (1949)

Corporate policies and procedures on advertising & promotion; report.
Published: (1972)

Coordinating advertising with sales /
by: Sullivan, Arthur W.
Published: (1925)

Promotion: A behavioral view
by: Boyd, Harper W.
Published: (1967)

100 ways to create a great ad /
by: Collins, Tim
Published: (2014)

MaxiMarketing : the new direction in advertising, promotion, and marketing strategy /
by: Rapp, Stan
Published: (1987)

MasterMinding the store : advertising, sales promotion and the new marketing reality /
by: Ziccardi, Donald
Published: (1997)

Promotion : advertising, publicity, personal selling, sales promotion /
by: Stanley, Richard E.
Published: (1982)

Does it pay to advertise? : cases illustrating successful brand advertising /
by: Jones, John Philip
Published: (1989)

Cases in advertising and communications management in India /
by: Sen Gupta, Subroto
Published: (1976)

Hidden causes of reckless advertising waste,
by: Boulder
Published: (1913)

Advertising and selling practice,
by: Opdycke, John B. (John Baker), 1878-1956
Published: (1918)

More sales through advertising; putting advertising on a profitable basis--fixing appropriations and planning compaigns--linking advertising with selling--getting better dealer cooperation.
Published: (1919)

How to plan and advertise a sale, for merchants and advertisers,
by: Edgar, Albert E.
Published: (1922)

Mifodizaĭn reklamy /
by: Ulʹi͡anovskiĭ, A. V. (Andreĭ Vladimirovich)
Published: (1995)

The new maximarketing /
by: Rapp, Stan
Published: (1996)

Vers un nouveau style de publicité.
by: Cohen, Maurice, 1938-
Published: (1973)

Promotion management and marketing communications /
by: Shimp, Terence A.
Published: (1986)

Ads and sales; a study of advertising and selling, from the standpoint of the new principles of scientific management,
by: Casson, Herbert Newton, 1869-1951
Published: (1911)

An econometric analysis of the sales-advertising function and the economic theory of advertising /
by: Verma, Vinod K., 1951-
Published: (1980)

Winning and holding, in advertising and selling,
by: Wilson, Stanley Kidder, 1879-
Published: (1930)

Strategic advertising management /
by: Percy, Larry
Published: (2001)

Letter from the Secretary of War, transmitting a letter from the Commissary-General of Subsistence recommending an amendment to H. R. 8226 so as to provide for the purchase of exceptional articles of subsistence without advertisement..
Published: (1894)

How I learned the secrets of success in advertising.
by: Sumner, Guy Lynn, 1885-
Published: (1952)

'Ad'apting to markets : repackaging commercials in Indian languages /
by: Sunitha Srinivas, C.
Published: (2015)

Cases in promotional strategy
by: Engel, James F.
Published: (1971)

Cases in advertising and communications management
by: Greyser, Stephen A.
Published: (1972)

'Ad'apting to markets : repackaging commercials in Indian languages /
by: Sunitha Srinivas, C.
Published: (2015)

De l'étude de motivation à la création publicitaire et à la promotion des ventes.
by: Joannis, H.
Published: (1965)

Hanbai, kōkoku /
Published: (1988)

Cases in advertising and communications management /
by: Greyser, Stephen A.
Published: (1992)

The management of international advertising : a handbook and guide for professionals /
by: Kaynak, Erdener
Published: (1989)