What kids buy and why : the psychology of marketing to kids /

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Bibliographic Details
Author / Creator:Acuff, Dan S., 1942-
Imprint:New York : Free Press, c1997.
Description:206 p. : ill. ; 24 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/2796409
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Other authors / contributors:Reiher, Robert H.
ISBN:0684834480
Notes:Includes bibliographical references (p. 195-197) and index.