Marketing effectiveness : insights from accounting and finance : an annotated bibliography, 1960-1977 /

Marketing effectiveness : insights from accounting and finance : an annotated bibliography, 1960-1977 /

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Bibliographic Details
Author / Creator:	Kirpalani, V. H. (Vishnu H.), 1928-
Imprint:	Chicago : American Marketing Association, c1979.
Description:	xiii, 102 p. ; 20 cm.
Language:	English
Series:	AMA bibliography series ; no. 33. Bibliography series (American Marketing Association) no. 33.
Subject:	Marketing -- Management -- Bibliography. Marketing -- Costs -- Bibliography. Marketing -- Costs. Marketing -- Management. Bibliography.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/288933

Hidden Bibliographic Details
Other authors / contributors:	Shapiro, Stanley J. joint author.
ISBN:	087757118X

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Call Number:	Z7164.M17A3 no.33
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