Market segmentation : conceptual and methodological foundations /
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Author / Creator: | Wedel, Michel. |
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Imprint: | Boston : Kluwer Academic, c1998. |
Description: | xxii, 378 p. : ill. ; 24 cm. |
Language: | English |
Series: | International series in quantitative marketing |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2921756 |
Regenstein, Bookstacks
Call Number: |
HF5415.127 .W43 1998
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