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970924s1998 maua b 001 0 eng |
| 010 |
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|a 97038555
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| 020 |
|
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|a 0792380711 (alk. paper)
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| 035 |
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|a (NhCcYBP)YBT 97038555
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|a (NhCcYBP)YBP40001616897
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|a DLC
|c DLC
|d DLC
|d OrLoB-B
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|
| 050 |
0 |
0 |
|a HF5415.127
|b .W43 1998
|
| 082 |
0 |
0 |
|a 658.8/02
|2 21
|
| 100 |
1 |
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|a Wedel, Michel.
|0 http://id.loc.gov/authorities/names/n97097379
|1 http://viaf.org/viaf/160585682
|
| 245 |
0 |
0 |
|a Market segmentation :
|b conceptual and methodological foundations /
|c Michel Wedel, Wagner A. Kamakura.
|
| 260 |
|
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|a Boston :
|b Kluwer Academic,
|c c1998.
|
| 300 |
|
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|a xxii, 378 p. :
|b ill. ;
|c 24 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
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|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 440 |
|
0 |
|a International series in quantitative marketing
|
| 504 |
|
|
|a Includes bibliographical references (p. [339]-365) and index.
|
| 505 |
0 |
0 |
|g Pt. 1.
|t Introduction.
|g 1.
|t The Historical Development.
|g 2.
|t Segmentation Bases.
|g 3.
|t Segmentation Methods.
|g 4.
|t Tools for Market Segmentation --
|g Pt. 2.
|t Segmentation Methodology.
|g 5.
|t Clustering Methods.
|g 6.
|t Mixture Models.
|g 7.
|t Mixture Regression Models.
|g 8.
|t Mixture Unfolding Models.
|g 9.
|t Profiling Segments.
|g 10.
|t Dynamic Segmentation --
|g Pt. 3.
|t Special Topics in Market Segmentation.
|g 11.
|t Joint Segmentation.
|g 12.
|t Market Segmentation with Tailored Interviewing.
|g 13.
|t Model-based Segmentation Using Simultaneous and Structural Equation Models --
|g Pt. 4.
|t Applied Market Segmentation.
|g 14.
|t General Observable Bases: Geo-demographics.
|g 15.
|t General Unobservable Bases: Values and Lifestyles.
|g 16.
|t Product-specific Observable Bases: Response-based Segmentation.
|g 17.
|t Product-specific Unobservable Bases: Conjoint Analysis.
|g 18.
|t Conclusions and Directions for Future Research.
|
| 650 |
|
0 |
|a Market segmentation.
|0 http://id.loc.gov/authorities/subjects/sh85081327
|
| 650 |
|
0 |
|a Market segmentation
|x Statistical methods.
|
| 650 |
|
7 |
|a Market segmentation.
|2 fast
|0 http://id.worldcat.org/fast/fst01010139
|
| 650 |
|
7 |
|a Market segmentation
|x Statistical methods.
|2 fast
|0 http://id.worldcat.org/fast/fst01010144
|
| 700 |
1 |
|
|a Kamakura, Wagner A.
|q (Wagner Antonio)
|0 http://id.loc.gov/authorities/names/no93037087
|1 http://viaf.org/viaf/250164781
|
| 035 |
|
|
|a (OCoLC)37712951
|
| 901 |
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|a ToCBNA
|
| 903 |
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|a HeVa
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|i c1acccce-4719-53c1-81be-533250c1da53
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|t Library of Congress classification
|a HF5415.127 .W43 1998
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|i 3257470
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| 927 |
|
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|t Library of Congress classification
|a HF5415.127 .W43 1998
|l JRL
|c JRL-Gen
|e CONE
|b 47749860
|i 5220202
|
