Market segmentation : conceptual and methodological foundations /
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| Author / Creator: | Wedel, Michel. |
|---|---|
| Imprint: | Boston : Kluwer Academic, c1998. |
| Description: | xxii, 378 p. : ill. ; 24 cm. |
| Language: | English |
| Series: | International series in quantitative marketing |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2921756 |
