Strategic brand management : building, measuring and managing brand equity /

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Bibliographic Details
Author / Creator:	Keller, Kevin Lane, 1956-
Imprint:	Upper Saddle River, N.J. : Prentice Hall, c1998.
Description:	xxv, 635, [118] p. : ill. ; 24 cm.
Language:	English
Subject:	Brand name products -- Management. Brand name products -- Management.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/2951549

Hidden Bibliographic Details
ISBN:	0131201158
Notes:	Includes bibliographical references and index.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HD69.B7K45 1998
c.1	Checked out Request via Interlibrary Loan Need help? - Ask a Librarian

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HD69.B7K45 1998
c.2	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian