Cases in strategic marketing management : an integrated approach /

Cases in strategic marketing management : an integrated approach /

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Bibliographic Details
Author / Creator:	McDonald, William J., Ph. D.
Imprint:	Upper Saddle River, N.J. : Prentice Hall, c1998.
Description:	viii, 352 p. : ill. ; 24 cm.
Language:	English
Subject:	Marketing -- Management -- Case studies. Marketing -- Decision making -- Case studies. Marketing -- Management -- Computer programs. Marketing -- Decision making -- Computer programs. Marketing -- Decision making. Marketing -- Decision making -- Computer programs. Marketing -- Management. Marketing -- Management -- Computer programs. Case studies.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/2954975

Hidden Bibliographic Details
ISBN:	0023794240 (pbk.)
Notes:	Includes bibliographical references and index.

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Call Number:	HF5415.13 .M369195 1998
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