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|a 0023794240 (pbk.)
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|a (NhCcYBP)YBT 97041735
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|a (NhCcYBP)YBP98065122509
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|a DLC
|c DLC
|d DLC
|d OrLoB-B
|d OCoLC
|
| 050 |
0 |
0 |
|a HF5415.13
|b .M369195 1998
|
| 082 |
0 |
0 |
|a 658.8
|2 21
|
| 100 |
1 |
|
|a McDonald, William J.,
|c Ph. D.
|0 http://id.loc.gov/authorities/names/n97069826
|1 http://viaf.org/viaf/220113967
|
| 245 |
1 |
0 |
|a Cases in strategic marketing management :
|b an integrated approach /
|c William J. McDonald.
|
| 260 |
|
|
|a Upper Saddle River, N.J. :
|b Prentice Hall,
|c c1998.
|
| 300 |
|
|
|a viii, 352 p. :
|b ill. ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
0 |
|g Ch. 1.
|t Strategic Marketing Management and Decision Making --
|g Ch. 2.
|t The Case Method --
|g Ch. 3.
|t Format for Case Analysis --
|g Ch. 4.
|t Computer Analysis for Strategic Marketing Management --
|g Ch. 5.
|t Financial Analysis for Strategic Marketing Management --
|g Ch. 6.
|t Strategic Marketing Management Cases --
|g App. A.
|t Case Analysis Exercises --
|g App. B.
|t The Marketing Plan Analysis (MPAS).
|
| 650 |
|
0 |
|a Marketing
|x Management
|v Case studies.
|0 http://id.loc.gov/authorities/subjects/sh2008107424
|
| 650 |
|
0 |
|a Marketing
|x Decision making
|v Case studies.
|0 http://id.loc.gov/authorities/subjects/sh2010100728
|
| 650 |
|
0 |
|a Marketing
|x Management
|x Computer programs.
|
| 650 |
|
0 |
|a Marketing
|x Decision making
|x Computer programs.
|
| 650 |
|
7 |
|a Marketing
|x Decision making.
|2 fast
|0 http://id.worldcat.org/fast/fst01010188
|
| 650 |
|
7 |
|a Marketing
|x Decision making
|x Computer programs.
|2 fast
|0 http://id.worldcat.org/fast/fst01010189
|
| 650 |
|
7 |
|a Marketing
|x Management.
|2 fast
|0 http://id.worldcat.org/fast/fst01010209
|
| 650 |
|
7 |
|a Marketing
|x Management
|x Computer programs.
|2 fast
|0 http://id.worldcat.org/fast/fst01010210
|
| 655 |
|
7 |
|a Case studies.
|2 fast
|0 http://id.worldcat.org/fast/fst01423765
|
| 901 |
|
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|a ToCBNA
|
| 903 |
|
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|a HeVa
|
| 903 |
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|a Hathi
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|a (OCoLC)37792531
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|t Library of Congress classification
|a HF5415.13 .M369195 1998
|l JRL
|c JRL-Gen
|i 3268900
|
| 927 |
|
|
|t Library of Congress classification
|a HF5415.13 .M369195 1998
|l JRL
|c JRL-Gen
|e CONE
|b 49143051
|i 5269499
|
