Listening to the voice of the customer : 16 steps to a successful customer satisfaction measurement program /

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Bibliographic Details
Author / Creator:Anton, Jon.
Imprint:New York : Customer Service Group, c1997.
Description:xi, 152 p. : ill. ; 28 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/3051667
Hidden Bibliographic Details
Other authors / contributors:Perkins, Debra Sue, 1951-
ISBN:0915910438
Notes:Includes bibliographical references (p. 145-148) and index.

MARC

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260 |a New York :  |b Customer Service Group,  |c c1997. 
300 |a xi, 152 p. :  |b ill. ;  |c 28 cm. 
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504 |a Includes bibliographical references (p. 145-148) and index. 
505 0 0 |g Step 1.  |t Focusing On Customer Satisfaction In The New Economy --  |g Step 2.  |t Making The Case: A Customer Satisfaction Surveying Program --  |g Step 3.  |t Customer Surveying: The Foundation Concepts --  |g Step 4.  |t Gathering The Tools --  |g Step 5.  |t Clarity Of Vision --  |g Step 6.  |t Attribute Scan --  |g Step 7.  |t Sampling Decisions And Surveying Issues --  |g Step 8.  |t Survey Method And Data Collection Issues --  |g Step 9.  |t How To Write A Survey --  |g Step 10.  |t How To Design A Questionnaire --  |g Step 11.  |t Implementing A Survey --  |g Step 12.  |t Analyzing The Survey --  |g Step 13.  |t Introduction To The Major Types Of Analysis --  |g Step 14.  |t Reporting The Results --  |g Step 15.  |t Taking Action - Making The Most Of The Presentation --  |g Step 16.  |t Continuous Improvement In The Customer Satisfaction Process. 
650 0 |a Consumer satisfaction  |x Evaluation. 
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700 1 |a Perkins, Debra Sue,  |d 1951-  |0 http://id.loc.gov/authorities/names/no92008840  |1 http://viaf.org/viaf/116345131 
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927 |t Library of Congress classification  |a HF5415.335 .A57 1997  |l JRL  |c JRL-Gen  |e CONE  |b 49332387  |i 5386957