Attitude research plays for high stakes /

Attitude research plays for high stakes /

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Bibliographic Details
Meeting name:	Attitude Research Conference (8th : 1977 : Las Vegas, Nev.)
Imprint:	Chicago : American Marketing Association, c1979.
Description:	vii, 279 p. : ill. ; 23 cm.
Language:	English
Series:	Proceedings series (American Marketing Association) Proceedings series (American Marketing Association)
Subject:	Attitude (Psychology) -- Testing -- Congresses. Marketing research -- Congresses. Consumers -- Attitudes -- Congresses. Attitude (Psychology) -- Testing. Consumers -- Attitudes. Marketing research. Conference papers and proceedings.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/317063

Hidden Bibliographic Details
Other authors / contributors:	Maloney, John Clement, 1929- Silverman, Bernard, 1945- American Marketing Association.
ISBN:	0877571171
Notes:	Includes bibliographies.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5415.2.A7730 1977
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