Advertising strategy : a communication theory approach /
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Author / Creator: | Percy, Larry |
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Imprint: | New York : Praeger, 1980. |
Description: | vii, 301 p. : ill. ; 24 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/330579 |
Regenstein, Bookstacks
Call Number: |
HF5821.P430
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