Advertising strategy : a communication theory approach /
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| Author / Creator: | Percy, Larry |
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| Imprint: | New York : Praeger, 1980. |
| Description: | vii, 301 p. : ill. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/330579 |
| Item Description: | Includes index. |
|---|---|
| Physical Description: | vii, 301 p. : ill. ; 24 cm. |
| Bibliography: | Bibliography: p. 274-295. |
| ISBN: | 0030559065 |