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|a 659.1
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1 |
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|a Percy, Larry
|0 http://id.loc.gov/authorities/names/n79147354
|1 http://viaf.org/viaf/34731292
|
| 245 |
1 |
0 |
|a Advertising strategy :
|b a communication theory approach /
|c Larry Percy, John R. Rossiter.
|
| 260 |
0 |
|
|a New York :
|b Praeger,
|c 1980.
|
| 300 |
|
|
|a vii, 301 p. :
|b ill. ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 500 |
|
|
|a Includes index.
|
| 504 |
|
|
|a Bibliography: p. 274-295.
|
| 650 |
|
0 |
|a Advertising
|0 http://id.loc.gov/authorities/subjects/sh85001086
|
| 650 |
|
0 |
|a Advertising media planning
|0 http://id.loc.gov/authorities/subjects/sh85001205
|
| 650 |
|
7 |
|a Advertising.
|2 fast
|0 http://id.worldcat.org/fast/fst00797511
|
| 650 |
|
7 |
|a Advertising media planning.
|2 fast
|0 http://id.worldcat.org/fast/fst00797876
|
| 700 |
1 |
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|a Rossiter, John R.
|e joint author.
|0 http://id.loc.gov/authorities/names/n79012664
|1 http://viaf.org/viaf/60349052
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