Management in marketing channels /
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Corporate author / creator: | Michigan State University. Department of Marketing and Transportation Administration |
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Imprint: | New York : McGraw-Hill, c1980. |
Description: | viii, 390 p. : ill. ; 24 cm. |
Language: | English |
Series: | McGraw-Hill series in marketing |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/339946 |
Other authors / contributors: | Bowersox, Donald J. |
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Notes: | Includes index. Bibliography: p. 369-383. |
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