ARF comparability study : a controlled field experiment comparing three methods of estimating magazine audiences /

ARF comparability study : a controlled field experiment comparing three methods of estimating magazine audiences /

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Bibliographic Details
Corporate author / creator:	Simmons Market Research Bureau
Imprint:	[New York] : Advertising Research Foundation, 1980.
Description:	2 v. ; 28 cm.
Language:	English
Subject:	Readership surveys -- United States. American periodicals -- Circulation American periodicals -- Circulation. Readership surveys. United States.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/340115

Hidden Bibliographic Details
Other authors / contributors:	Advertising Research Foundation Magazine Research Development Council. Comparability Subcommittee
Notes:	"Two reports of the Comparability Subcommittee of the Magazine Research Development Council, Advertising Research Foundation."

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	PN4888.R37S6 1980 c.1
Issues:	v.[1]-[2]
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian
c.1 : v.2	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian