ARF comparability study : a controlled field experiment comparing three methods of estimating magazine audiences /

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Bibliographic Details
Corporate author / creator:Simmons Market Research Bureau
Imprint:[New York] : Advertising Research Foundation, 1980.
Description:2 v. ; 28 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/340115
Hidden Bibliographic Details
Other authors / contributors:Advertising Research Foundation
Magazine Research Development Council. Comparability Subcommittee
Notes:"Two reports of the Comparability Subcommittee of the Magazine Research Development Council, Advertising Research Foundation."

MARC

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