Consumerism, new challenges for marketing /

Consumerism, new challenges for marketing /

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Bibliographic Details
Imprint:	Chicago : American Marketing Association, c1978.
Description:	v, 214 p. ; 23 cm.
Language:	English
Series:	Proceedings series (American Marketing Association) Proceedings series (American Marketing Association)
Subject:	Consumer protection -- United States -- Congresses. Marketing -- Social aspects -- United States -- Congresses. Consumer protection. Marketing -- Social aspects. United States. Conference papers and proceedings.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/340269

Hidden Bibliographic Details
Other authors / contributors:	Kangun, Norman Richardson, Lee, 1940- American Marketing Association.
ISBN:	0877570973
Notes:	Selected papers presented at AMA's conference on consumerism held in March 1976 at Louisiana State University. Includes bibliographies and index.

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Call Number:	HC110.C63C6440
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