Similarities and differences in brand purchase behavior across categories /

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Bibliographic Details
Author / Creator:	Ainslie, Andrew S.
Imprint:	1998.
Description:	viii, 100 leaves : ill. ; 28 cm.
Language:	English
Subject:	Branding (Marketing Consumers' preferences -- Mathematical models. Branding (Marketing) Consumers' preferences -- Mathematical models.
Format:	E-Resource Dissertations Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/3499318

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Notes:	Thesis (Ph. D.)--University of Chicago Graduate School of Business, December 1998. Includes bibliographical references. Also available on the Internet.

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Call Number:	HF9999 Ainslie
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