Similarities and differences in brand purchase behavior across categories /

Similarities and differences in brand purchase behavior across categories /

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Bibliographic Details
Author / Creator:Ainslie, Andrew S.
Imprint:1998.
Description:viii, 100 leaves : ill. ; 28 cm.
Language:English
Subject:
Branding (Marketing
Consumers' preferences -- Mathematical models.
Branding (Marketing)
Consumers' preferences -- Mathematical models.
Format: E-Resource Dissertations Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/3499318
Hidden Bibliographic Details
Notes:Thesis (Ph. D.)--University of Chicago Graduate School of Business, December 1998.
Includes bibliographical references.
Also available on the Internet.

MARC

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