Adding value to marketing : the role of marketing in today's profit-driven organization /

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Bibliographic Details
Author / Creator:Doyle, David P.
Imprint:London : Kogan Page, 1998.
Description:vii, 200 p. ; 23 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/3571110
Hidden Bibliographic Details
Varying Form of Title:Role of marketing in today's profit-driven organization
ISBN:0749421754
Notes:Includes bibliographical references (p. 194-198) and index.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number: HF5415 .D69 1998
c.1 Available Loan period: standard loan  Scan and Deliver Request for Pickup Need help? - Ask a Librarian