Attitude research reaches new heights.

Attitude research reaches new heights.

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Bibliographic Details
Corporate author / creator:	American Marketing Association. Committee on Attitude Research.
Imprint:	[Chicago, American Marketing Association, 1971?]
Description:	vii, 339 p. illus. 23 cm.
Language:	English
Series:	Marketing research techniques [American Marketing Association] Bibliography series, no. 14 AMA bibliography series, no. 14.
Subject:	Attitude (Psychology) -- Testing -- Congresses. Consumers -- Congresses. Marketing research -- Congresses. Attitude (Psychology) -- Testing Consumers Marketing research Conference papers and proceedings
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/3589580

Hidden Bibliographic Details
Other authors / contributors:	King, Charles W. ed. Tigert, Douglas J. ed.
Notes:	Papers presented at the third annual conference of the Attitude Research Committee of the American Marketing Association held in Mexico City during March 1970. Includes bibliographies.

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Call Number:	HF5415.2.A51 1971
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