An experimental study comparing magazine audiences as determined by two questioning procedures.

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Bibliographic Details
Corporate author / creator:Advertising Research Foundation
Imprint:[New York] c1967
Description:1 v. (various pagings)
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/3590064
Hidden Bibliographic Details
Other authors / contributors:Alfred Politz Media Studies.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number: HF5415.3.P76 1967
c.1 Available Loan period: standard loan  Scan and Deliver Request for Pickup Need help? - Ask a Librarian