An experimental study comparing magazine audiences as determined by two questioning procedures.

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Bibliographic Details
Corporate author / creator:Advertising Research Foundation
Imprint:[New York] c1967
Description:1 v. (various pagings)
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/3590064
Hidden Bibliographic Details
Other authors / contributors:Alfred Politz Media Studies.

MARC

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049 |a CGUA 
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110 2 |a Advertising Research Foundation 
245 0 3 |a An experimental study comparing magazine audiences as determined by two questioning procedures.  |c Conducted by Alfred Politz Media Studies for Life magazine. 
260 |a [New York]  |c c1967 
300 |a 1 v. (various pagings) 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
650 0 |a Periodicals  |x Circulation 
650 0 |a Readership surveys 
650 7 |a Advertising, Magazine.  |2 fast  |0 http://id.worldcat.org/fast/fst00797929 
650 7 |a Readership surveys.  |2 fast  |0 http://id.worldcat.org/fast/fst01090620 
651 7 |a United States.  |2 fast  |0 http://id.worldcat.org/fast/fst01204155 
710 2 |a Alfred Politz Media Studies. 
929 |a retrocon 
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928 |t Library of Congress classification  |a HF5415.3.P76 1967  |l JRL  |c JRL-Gen  |i 6246225 
927 |t Library of Congress classification  |a HF5415.3.P76 1967  |l JRL  |c JRL-Gen  |b 083788263  |i 6003487