Motivation und Verbraucherverhalten; Grundlagen der Motivforschung.

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Bibliographic Details
Author / Creator:	Wiswede, Günter
Imprint:	München, E. Reinhardt, 1965.
Description:	348 p. illus. 24 cm.
Language:	German
Subject:	Motivation research (Marketing) Motivation research (Marketing)
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/3590104

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Notes:	Bibliography: p. 333-339. committed to retain 20170930 20421213 HathiTrust

Regenstein, Bookstacks

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Call Number:	HF5415.3.W81
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