Marketing.
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| Author / Creator: | McIver, Colin, 1914-1987 |
|---|---|
| Edition: | 3rd ed., revised and edited by Gordon C. Wilson. |
| Imprint: | London, published on behalf of the Institute of Practitioners in Advertising [by] Business Publications, 1968. |
| Description: | xi, 195 p. 22 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/3598248 |
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