An outline of advertising, its philosophy, science, art, and strategy.

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Bibliographic Details
Author / Creator:Hotchkiss, George Burton, 1884-1953
Edition:Rev. ed. By George Hotchkiss.
Imprint:New York, The Macmillan company, 1940.
Description:xxvii, 631 p. illus. 24 cm.
Language:English
Series:Social science text-books
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/3598342

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number: HF5823.H822
c.1 Available Loan period: standard loan  Scan and Deliver Request for Pickup Need help? - Ask a Librarian