An outline of advertising, its philosophy, science, art, and strategy.
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| Author / Creator: | Hotchkiss, George Burton, 1884-1953 |
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| Edition: | Rev. ed. By George Hotchkiss. |
| Imprint: | New York, The Macmillan company, 1940. |
| Description: | xxvii, 631 p. illus. 24 cm. |
| Language: | English |
| Series: | Social science text-books |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/3598342 |
Regenstein, Bookstacks
| Call Number: |
HF5823.H822
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| c.1 | Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian |