Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view.
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| Author / Creator: | Schyberger, Bo Wison, 1927- |
|---|---|
| Imprint: | Lund, CWK Gleerup [1965] |
| Description: | v, 266 p. illus. 23 cm. |
| Language: | English |
| Series: | Lund business studies |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/3598557 |
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