The advertising business : operations, creativity, media planning, integrated communications /

Saved in:
Bibliographic Details
Imprint:Thousand Oaks, Calif. : Sage Publications, c1999.
Description:548 p. : ill. (some col.) ; 24 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/3731481
Hidden Bibliographic Details
Other authors / contributors:Jones, John Philip.
ISBN:076191238X (acid-free paper)
0761912398 (pbk. : acid-free paper)
Notes:Includes bibliographical references and indexes.