Consumer behavior : implications for marketing strategy /

Consumer behavior : implications for marketing strategy /

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Bibliographic Details
Author / Creator:	Hawkins, Del I.
Imprint:	Dallas, Tex. : Business Publications ; Georgetown, Ont. : Irwin-Dorsey, 1980.
Description:	xv, 548 p. : ill. ; 25 cm.
Language:	English
Subject:	Consumers -- United States Market surveys -- United States Consumer behavior. Market surveys. United States.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/373607

Hidden Bibliographic Details
Other authors / contributors:	Coney, Kenneth A. joint author. Best, Roger J. joint author.
ISBN:	0256022909
Notes:	Includes bibliographical references and indexes.

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Call Number:	HF5415.3.H420
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