Strategic brand management : creating and sustaining brand equity long term /
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Author / Creator: | Kapferer, Jean-Noël. |
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Edition: | 2nd ed. |
Imprint: | London ; Dover, NH, USA : Kogan Page, 1997. |
Description: | 443 p. : ill. : 24 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/3851571 |
Regenstein, Bookstacks
Call Number: |
HD69.B7 K37 1997
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c.1 | Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian |