Strategic brand management : creating and sustaining brand equity long term /

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Bibliographic Details
Author / Creator:	Kapferer, Jean-Noël.
Edition:	2nd ed.
Imprint:	London ; Dover, NH, USA : Kogan Page, 1997.
Description:	443 p. : ill. : 24 cm.
Language:	English
Subject:	Brand name products -- Management. Brand name products -- Management.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/3851571

Hidden Bibliographic Details
ISBN:	0749420693
Notes:	Includes bibliographical references (p. [427]-435) and index.

Regenstein, Bookstacks

Holdings details from Regenstein, Bookstacks
Call Number:	HD69.B7 K37 1997
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian