Strategic brand management : creating and sustaining brand equity long term /
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| Author / Creator: | Kapferer, Jean-Noël. |
|---|---|
| Edition: | 2nd ed. |
| Imprint: | London ; Dover, NH, USA : Kogan Page, 1997. |
| Description: | 443 p. : ill. : 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/3851571 |
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