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|a HF5415.55
|b .B76 1999
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| 100 |
1 |
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|a Brown, Stanley A.,
|d 1946-
|0 http://id.loc.gov/authorities/names/n91115258
|1 http://viaf.org/viaf/115456061
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| 245 |
1 |
0 |
|a Strategic customer care :
|b an evolutionary approach to increasing customer value and profitability /
|c Stanley A. Brown.
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| 260 |
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|a New York ;
|a Chichester :
|b Wiley,
|c c1999.
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| 300 |
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|a xiii, 305 p. :
|b ill. ;
|c 24 cm.
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| 336 |
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
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| 337 |
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|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
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| 338 |
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|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
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| 505 |
0 |
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|g Pt. 1.
|t The Skills Needed Before you Start: The Five Foundation Pillars that Define your Current and Future Stage of Evolution.
|g Ch. 1.
|t The Stages in the Evolution of Customer Care.
|g Ch. 2.
|t Who Are Your Customers? The Need For Customer Profiles.
|g Ch. 3.
|t Segmentation: Some Customers Are More Important Than Others.
|g Ch. 4.
|t Focusing on Customer Needs Through the Voice of the Customer.
|g Ch. 5.
|t The Importance of Technology: A Key Enabler.
|g Ch. 6.
|t Staged Customer Management --
|g Pt. 2.
|t The Route Map to Stage III Customer Care: The 12 Steps to Get You to Your Destination.
|g Ch. 7.
|t Your Survival Strategy for the Future: Why the Route Map is Essential.
|g Ch. 8.
|t Bringing the Process to Life: The Importance of Allgnment.
|g Ch. 9.
|t How to Support the Process: The Tools and Practices Needed for Information Gathering.
|g Ch. 10.
|t Action Planning: Building the Plan with Tools and Practices in Place.
|g Ch. 11.
|t Destination: Success.
|g App. A.
|t Syndicated Research on Customer Satisfaction --
|g App. B.
|t The Project Charter --
|g App. C.
|t Sample Readiness Assessment --
|g App. D.
|t The Customer Profile.
|
| 650 |
|
0 |
|a Relationship marketing.
|0 http://id.loc.gov/authorities/subjects/sh96005326
|
| 650 |
|
0 |
|a Customer relations.
|0 http://id.loc.gov/authorities/subjects/sh85034963
|
| 650 |
|
0 |
|a Consumer satisfaction.
|0 http://id.loc.gov/authorities/subjects/sh85031490
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| 650 |
|
7 |
|a Consumer satisfaction.
|2 fast
|0 http://id.worldcat.org/fast/fst00876403
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| 650 |
|
7 |
|a Customer relations.
|2 fast
|0 http://id.worldcat.org/fast/fst00885533
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| 650 |
|
7 |
|a Relationship marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst01093590
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|t Library of Congress classification
|a HF5415.55 .B76 1999
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|c JRL-Gen
|i 3946930
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|t Library of Congress classification
|a HF5415.55 .B76 1999
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