Market segmentation; the basis for new product innovation and old product renovation.
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| Author / Creator: | Hanan, Mack |
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| Imprint: | [New York] American Management Association, Marketing Division [1968] |
| Description: | 28 p. illus. 28 cm. |
| Language: | English |
| Series: | An AMA management bulletin no. 109 |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/3936810 |
Regenstein, Bookstacks
| Call Number: |
HD30.A48 no.109
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| c.1 | To check availability consult the series record. Need help? - Ask a Librarian |