Uncover the hidden power of television programming-- and get the most from your advertising budget /

Uncover the hidden power of television programming-- and get the most from your advertising budget /

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Bibliographic Details
Author / Creator:	Clancy, Kevin J., 1942-
Imprint:	Thousand Oaks, Calif. : Sage Publications, c1999.
Description:	viii, 236 p. : ill. ; 23 cm.
Language:	English
Subject:	Television advertising -- United States. Television broadcasting -- United States. Television viewers -- United States. Television advertising. Television broadcasting. Television viewers. United States.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/3983759

Hidden Bibliographic Details
Other authors / contributors:	Lloyd, David W., 1949-
ISBN:	0761915818 (acid-free paper) 0761915826 (pb. : acid-free paper)
Notes:	Includes bibliographical references (p. 219-226) and index.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HF6146.T42 C49 1999
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian