A study of the usefulness of motivation research in improving the efficiency of direct mail selling efforts.

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Bibliographic Details
Author / Creator:Masek, John Stephen.
Imprint:1957.
Description:438 l.
Language:English
Subject:
Format: Dissertations Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/4066341
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Notes:Thesis (Ph.D.)--University of Chicago, Graduate School of Business
Includes bibliographical references.