An exploratory investigation of brand perception by specified classes of consumer goods.

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Bibliographic Details
Author / Creator:	Munn, Henry Lusk.
Imprint:	1957.
Description:	83 l.
Language:	English
Subject:	Consumption (Economics) Consumers' preferences -- United States. Consumers' preferences. Consumption (Economics) United States.
Format:	Dissertations Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/4068274

Hidden Bibliographic Details
Notes:	Thesis (Ph.D.)--University of Chicago, Graduate School of Business Includes bibliographical references.

Mansueto

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Call Number:	HC999 Munn
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