Loyalty.com : customer relationship management in the new era of Internet marketing /

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Bibliographic Details
Author / Creator:Newell, Frederick, 1926-
Imprint:New York : McGraw-Hill, c2000.
Description:xx, 325 p. ; 24 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/4240221
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ISBN:0071357750
Notes:Includes bibliographical references (p. 306-317) and index.