Driving brand value : using integrated marketing to manage profitable stakeholder relationships /

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Bibliographic Details
Author / Creator:	Duncan, Tom (Thomas R.)
Imprint:	New York : McGraw-Hill, c1997.
Description:	xix, 284 p. : ill. ; 24 cm.
Language:	English
Subject:	Brand name products -- Marketing -- Management. Brand name products -- Marketing -- Management -- Case studies. Corporate image -- Case studies. Branding (Marketing) Corporate image. Case studies.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/4240257

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Other authors / contributors:	Moriarty, Sandra E. (Sandra Ernst)
ISBN:	0786308222
Notes:	Includes bibliographical references and index.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5415.13 .D845 1997
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian